If you want retweets, replies, or likes, adding branded or carefully chosen GIFs to your strategy can help.įor example, partnered with to create a commercial and a series of GIFs geared toward small business owners. In an internal study, Twitter found that tweets with GIFs generate 55% more engagement than tweets using other types of content. Here are a few reasons to include GIFs in your Twitter content mix. But if your brand's content strategy usually focuses on images, videos, links, or even text, you might not understand what GIFs can do-or why you should add them to your workflow. Twitter has supported GIFs for nearly a decade, allowing users of all kinds to capture attention with eye-catching animations. Why Brands Should Consider GIFs for Twitter Marketing In this article, you’ll learn how to find the right GIF for your posts or create custom ones, and how to use them effectively in your Twitter marketing.

Want to create more engaging Twitter content? Wondering if your business should use GIFs?

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